Post by account_disabled on Jan 23, 2024 7:21:10 GMT
Pictures attract the user's attention, demonstrate the product, help structure textual content and make it easier to perceive information. In addition, images can make a page more relevant and attract additional traffic from search engines if properly optimized. Content Do you always need to optimize images on the site? Image metadata Image file name Alt attribute for images Image title Image captions The uniqueness of the pictures Image weight optimization Image format Ways to promote images Do you always need to optimize images on the site? Image optimization is a time-consuming job. But there are niches in which it is necessary, those where pictures are of primary importance, for example: online stores for clothes, jewelry, car sales, etc.
The user roughly understands what he wants, but is C Level Executive List not tied to a specific site or brand , he just needs to see all the options. In this case, he goes to Google Images, types in his query (for example, "ring with a diamond chip") and sees suggestions from all sites. Image optimization is a time-consuming job Having found the desired product, a person clicks on the picture and gets to the site, where you can learn more about the product or place an order. That is, in niches that are tightly tied to visual content, well-optimized images can bring targeted leads.
With service niches (logistics, jurisprudence, medicine, etc.) it is a different matter. If the user is looking for a picture in this topic, then most likely he needs it for use in some of his projects. That is, in the service directions, apart from additional non-targeted traffic, promotion by pictures will not bring anything. Image metadata Before uploading a picture to the site, you need to work with it offline: provide a description, source and characteristics of the image. An image with prescribed metadata is better indexed in Google. This is due to the fact that few competitors work on image optimization so deeply. You can set metadata for an image in any graphic editor (Photoshop, Lightroom, ACDSee Pro, etc.):
The user roughly understands what he wants, but is C Level Executive List not tied to a specific site or brand , he just needs to see all the options. In this case, he goes to Google Images, types in his query (for example, "ring with a diamond chip") and sees suggestions from all sites. Image optimization is a time-consuming job Having found the desired product, a person clicks on the picture and gets to the site, where you can learn more about the product or place an order. That is, in niches that are tightly tied to visual content, well-optimized images can bring targeted leads.
With service niches (logistics, jurisprudence, medicine, etc.) it is a different matter. If the user is looking for a picture in this topic, then most likely he needs it for use in some of his projects. That is, in the service directions, apart from additional non-targeted traffic, promotion by pictures will not bring anything. Image metadata Before uploading a picture to the site, you need to work with it offline: provide a description, source and characteristics of the image. An image with prescribed metadata is better indexed in Google. This is due to the fact that few competitors work on image optimization so deeply. You can set metadata for an image in any graphic editor (Photoshop, Lightroom, ACDSee Pro, etc.):