Post by account_disabled on Dec 26, 2023 8:55:40 GMT
The very serious fires that devastated Australia at the beginning of last year put one of the most adorable animals on the face of the Earth on the brink of extinction: the koala . Burdened by deforestation, climate change and forest fires, it is estimated that there are only 35,000 koalas left in the wild in eastern Australia . Furthermore, such cute little animals could be condemned to extinction in some areas of the oceanic country in the year 2050. For this reason, and in the face of such dire omens, the toilet paper brand Cushelle has decided to join forces with the WWF NGO with the ultimate goal of doubling the number of koalas by the year 2050. To this end, the Essity subsidiary has committed to donate 150,000 pounds (about 172,000 euros) through the sale of special packs of toilet paper.
In addition to such a generous donation, and to raise awareness about the eventual extinction of koalas, Cushelle has removed the koala Kenny from the packaging of its Phone Number List products. And she has also launched a delirious campaign in which the supposed koala expert Jo Robinson creates an academy to teach other animals to imitate the behaviors of the friendly koalas. If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here Given that koalas seem destined to disappear, Robinson seems to be convinced that, properly trained, sheep, crocodiles or emus can perfectly replace the famous marsupials. It goes without saying that no animal seems to have enough expertise to get under the skin of the irreplaceable koalas.
Cushelle's new and fun campaign is signed by the advertising agency Publicis Poke and the production company Sweetshop MPC. DATA SHEET Advertiser: Essity / Cushelle Advertising agency: Publicis Poke Executive creative director: Dave Monk Creative director: Brian Williams Creative team: Rob ButcherChris Townsend Planner: Mike Waters Business lead: Roxanne Courtman Account team: Lizzy Adams Agency producer: Colin Hickson Media agency : Zenith UK Media planning: Alice Hadley Media strategy: James Marlowe Production company: SweetshopMPC PR and social agency: Finn Communications PR & social business lead: Hannah Craig PR & social lead: Sophie Atkinson Shopper marketing agency: Blue Chip Shopper marketing business lead: Jess Harper Account manager: Abigail Fraser Kelly Senior retail and shopper planner: Sam James Designer: Mike Selby
In addition to such a generous donation, and to raise awareness about the eventual extinction of koalas, Cushelle has removed the koala Kenny from the packaging of its Phone Number List products. And she has also launched a delirious campaign in which the supposed koala expert Jo Robinson creates an academy to teach other animals to imitate the behaviors of the friendly koalas. If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here Given that koalas seem destined to disappear, Robinson seems to be convinced that, properly trained, sheep, crocodiles or emus can perfectly replace the famous marsupials. It goes without saying that no animal seems to have enough expertise to get under the skin of the irreplaceable koalas.
Cushelle's new and fun campaign is signed by the advertising agency Publicis Poke and the production company Sweetshop MPC. DATA SHEET Advertiser: Essity / Cushelle Advertising agency: Publicis Poke Executive creative director: Dave Monk Creative director: Brian Williams Creative team: Rob ButcherChris Townsend Planner: Mike Waters Business lead: Roxanne Courtman Account team: Lizzy Adams Agency producer: Colin Hickson Media agency : Zenith UK Media planning: Alice Hadley Media strategy: James Marlowe Production company: SweetshopMPC PR and social agency: Finn Communications PR & social business lead: Hannah Craig PR & social lead: Sophie Atkinson Shopper marketing agency: Blue Chip Shopper marketing business lead: Jess Harper Account manager: Abigail Fraser Kelly Senior retail and shopper planner: Sam James Designer: Mike Selby